Matt spoke at the Social Buying and Flash Travel Sales session at the EyeforTravel's Travel Distribution Summit in Las Vegas and the Leisure Travel World Conference and Show in Atlantic City, NJ.
Flash sales, private sales, group buying the new online distribution channel for hotels, resorts, b&bs, inns and small independent lodging properties.
Learn about the pros and cons of having a 50% off flash sale for your lodging property. Learn how you can sell 100-1,000 room nights in 7-days. Review of the top 10 travel sites in this new space and how they differ including Jetsetter, LivingSocial, and Groupon/Expedia Getaways.
Get insights into the Micro-tripper a term coined by Matt Zito to describe the new consumer who is purchasing these travel deals. 75% are women, the purchase is purely spontaneous and the travel is short-term. Learn why this new distribution channel works great for the smaller properties and how you create packaging to strengthen the travel experience for your guests. Matt has been working in the the new flash sales, private sales, group buying travel market for the past 12-months.
Articles Matt has published about social buying and flash sales.